DUNCAN ELMS - CREATIVE DIRECTOR

The aim of this campaign for ‘Simply’ was to seamlessly blend live action and cg to tell the story of the simplicity and beauty in nature. To complement the theme of simplicity in nature, we used an ikebana-style design for the product shots.

Working with an incredible team of talented artists from varying aesthetics, we flipped the script on the usual product explainer spots by highlighting all the features of the Google Chromebook, each in their own artistic medium.

Global rebrand campaign for Nissan, a first update in 20 years. We created 2d & 3d logos, End Mnemonics, a launch film, and individual logo ‘expressions’.

The logo was revealed through a film illustrating the dawn of a new day for Nissan. The film introduced a system that allows for contextual mnemonic expressions - the logo can be made from Cherry Blossoms in spring or in winter can be expressed through snowflakes.

A spot for ESPN to build anticipation for the College Football Playoff National Championship.

The gold bracket transforms into the trophy, matchups turn and expand, and gold panels lock into place with the precision of a kinetic machine.

Promo for the 2028 LA Olympics, featuring the Black Mamba. This campaign is designed to inspire young athletes to start training now, reminding them that time is running out to prepare for their Olympic dreams.

A crossover promo bringing Avatar into NBA on Prime. Two of Amazon's biggest properties in one spot, with the league's coverage taking on the scale, colour and atmosphere of Pandora.

Product Launch Spot for the Fall/Winter Adidas 'Deerupt' .

Product Launch Video for the new Kit Kat Duo, Mocha + Chocolate

Ident for iconic horror studio, Blumhouse. The ident features multiple props and Easter eggs from Blumhouse's extensive catalogue of movies and shows.

A campaign that is a tour of a more optimistic tomorrow, inviting people to stroll through a Wonderland of innovation that HPE is a resident of.

We created 3 spots that guide us through these fantastical and innovative dreamscapes.

Studio Ident for 343 industries.

Working at Elastic.tv for Lee Lodge and Chase Simonds, I was the Design Director for this broadcast and live event package. We created a long list of deliverables including screen content for the venue, award nomination packages, show bumpers, and logo animations. In a year that celebrates the original launch of MTV and it’s iconic Moonman, we take the viewer on a journey into a psychedelic liquid landscape that fetishizes and exalts the iconic Moon Man. This is a collection of our best work from the night.

Promotional video for KPMG, the film highlights three key time periods as examples of KPMG’s influence over the path of history since the start of the company, which dates back to 1870.